Arriving with exactly zero surprise factor, the Nokia Lumia 1020 has been officially unveiled at a exclusive launch event in New York.
The new phone comes with a 41MP camera, a xenon flash and LED light together atop the new Pureview sensor, and seems to have crammed it into a much thinner chassis compared to the original 808 Pureview.
The technology is made possible thanks to combining seven pixels into one, which Nokia is calling oversampling, giving you not only a 5MP image but one that has a large amount of detail in one place.
This oversampling is also going to be used in the video camera as well, bringing the same clarity to the HD movies.
Optical image stabilisation is on board, apparently completely redesigning the system, which now uses ball bearings and motors to maintain the stability when you're wiggling your phone around if taking photos and video.
Carl Zeiss wide angle lenses will be on offer, with six lens elements used to enhance the sharpness further. Nokia's CEO Stephen Elop spent a long time extolling the virtues of the zoom power of the 41MP lens, but the examples on offer didn't look as sharp when cropped down. However, the clarity is still high, literally picking out a needle in a haystack when zoomed in.
Nokia Pro Camera is also on board, giving a much wider range of settings than you'll see on other Windows Phone 8 devices, allowing you to control exposure, manual focus and white balance to really give more oomph to your shots.
The good news for colour fans: it's coming in yellow as well as white and black. Colours are important, people